Campaign work
Adjust budgets, update settings, pause and enable campaigns and ad groups, manage keywords and bids, across every account you connect.
Microsoft Advertising connector
Microsoft Advertising MCP Connector – Bing Ads Data in Plain English
Microsoft Advertising earns its budget: cheaper clicks, an audience Google does not fully reach, and conversion rates that surprise people. It just never earns the care. It is the account teams set up, import into, and then check quarterly, because nobody has hours for a second search platform.
The Microsoft Advertising connector fixes the care problem instead of the platform. It links the AI you already use, like Claude, ChatGPT, or Copilot, to your Microsoft Advertising accounts through Mad Fish Elements. The full breadth of the API sits behind it: campaign work, reporting, billing, bulk actions, and ad insights. Your AI reads the account, runs the reports, and ships the changes you approve. The neglected channel starts getting first-class supervision at second-channel cost: a few questions a week.
See it
What Your AI Can See
Connect your accounts, and your AI reads Microsoft Advertising end to end. It lists your campaigns with their settings and status. It reaches every read action across the platform's services: campaign work, reporting, ad insight, billing, bulk, and customer work. If the API can answer it, your AI can ask it.
Performance data flows through Microsoft's reporting pipeline. Your AI submits a report request, polls it, and retrieves the results when ready. That is how Microsoft structures reporting. The connector handles the whole dance, so you just ask the question. "How did our Microsoft campaigns do last month?" triggers the request, the wait, and the retrieval, and you get the answer as a visual report in the chat.
And because the same Gateway reads Google Ads, the check your budget meeting actually wants, Google versus Microsoft on cost per conversion, is one question instead of two export sessions.
Do it
What Your AI Can Do
This is a full-work connector. With Write access and your sign-off, your AI reaches the complete API surface. That means adds, updates, and deletes across campaigns, ad groups, ads, keywords, budgets, and targeting. It also means bulk actions for changes at scale. In practice, the moves that matter:
Import parity checks
Most Microsoft accounts are Google imports that drift. Ask your AI to compare the two accounts' structures and flag what fell out of sync, then fix the drift you approve.
Reporting on your cadence
Campaign, keyword, and account results reports generated through the reporting pipeline, on demand or on a schedule.
Bulk changes with a safety net
Large keyword or budget updates ship through the bulk service, shown to you as a change list first, approved as one decision, and recorded in the audit trail.
The breadth is real, so the governance matters more here, not less: every write shows you the exact change before it ships, and the sign-off flow is not optional.
A working session
Ten Minutes a Month
In practiceThe honest cadence for most teams. Once a month you ask: "Microsoft Advertising summary for last month: spend, conversions, cost per conversion by campaign, versus the prior month." The report pipeline runs and the answer arrives as a visual report. You ask: "Anything drifted from the Google account since the import?" It flags two campaigns where budgets diverged and one where keywords fell behind. You say: "Match the budgets to Google's and add the missing keywords." The change list appears, you approve, it ships. Ten minutes, and the second search channel is current again.
The return
What You Get Back
A second search channel that pulls its weight
Cheaper clicks stop being offset by neglect. The account gets tended because tending it takes minutes.
Import drift, caught
The gap between your Google account and its Microsoft mirror stops widening silently. Parity is a question, and fixing it is an sign-off.
Reporting without the pipeline pain
Microsoft's submit-poll-retrieve reporting flow happens behind your question. You just get the answer.
The check that decides budgets
Google versus Microsoft on cost per conversion, live, side by side. The reallocation chat runs on evidence.
Scale without sheets
Bulk changes ship as one reviewed, approved decision instead of an afternoon of editor sessions.
Use cases
One Conversation, Real Account Work
"List our Microsoft Advertising campaigns with status and settings."Microsoft Advertising
The live account structure in one answer.
"Run a campaign results report for last month and show me cost per conversion by campaign."Microsoft Advertising
The full reporting pipeline, submitted, polled, retrieved, and rendered as a visual report in the chat.
"Compare our Microsoft account structure to our Google Ads account and flag what has drifted since the import."Microsoft Advertising + Google Ads
A parity audit across both search platforms in one pass.
"Raise the budget on the two campaigns beating our target cost per conversion, and pause the one that has not converted in 60 days."Microsoft Advertising
Portfolio maintenance shipped from one sign-off, with the change list shown first.
"Which channel had the cheaper conversions this quarter, Google or Microsoft, and by how much?"Microsoft Advertising + Google Ads
The budget-meeting answer, from live data on both sides.
For in-house teams
Close the expectation gap
You do not need to learn a second ads platform to run one well. Ask in plain language, approve what makes sense, and let the audit trail keep the record. The Microsoft account finally performs like someone owns it.
For marketing teamsFor agencies
Run the whole book
Microsoft accounts across a client roster are pure hands-on-keyboard debt. Each one is too small to staff. Together they are too valuable to drop. Run reporting and maintenance across every client from one connection with per-client access walls, and turn a neglected line item into a margin-positive service.
For agenciesReports worth sharing
From Live Account to Clear Story
Ask in chat and share the dashboard without building exports or taking screenshots.
Campaign Performance Report
Spend, conversions, and cost per conversion by campaign over any range, via Microsoft's reporting pipeline. Built for the monthly review.
Search Channel Comparison
Microsoft beside Google Ads on the metrics that move budget. Built for the quarterly allocation call.
Account Drift Board
Where the Microsoft account has diverged from its Google source: budgets, keywords, status. Built for the import-parity check.
The charts do the talking: bar for campaign and channel check, line for trend and pacing, gauge for target attainment. And when your leaders or clients want these anytime, the Data Visualization add-on turns your reports and analysis into always-current dashboards they open from a link. Ask in chat; share the dashboard. No exports; no screenshots.
Governance
Governed Access Your Whole Org Can Live With
Access is set per person, so Read seats see everything and change nothing, while Write seats create and edit with your approval flow in front of each change; Delete permissions go only to the people you trust to clean up. Many teams start read-only, check answers against the platform for two weeks, and then widen access as the audit trail earns trust.
You choose the level of human review and can change it at any time, while every action records what changed, when it changed, and who approved it. Per-user OAuth means Elements never stores your Microsoft Advertising password, and your data is never harvested or resold.
Per-user OAuthRead / write / delete per seatFull audit trailApproval flow on every change
Clear limits
What This Connector Will Not Do
It will not act without you. The write surface is wide, so the leash is short. Every change is shown first; every change ships on your sign-off. Nothing fires on a timer you did not set. It will not hide the pipeline. Microsoft reports run in the background, and your AI tells you when one is still cooking. It will not paper over API errors. If Microsoft rejects a change, you see why, in plain words. And it will not touch accounts outside your access rules. Breadth plus governance is the design. One without the other would be either weak or reckless. You get both.
Setup
Setup Takes Minutes
- Start your trialCreate your Elements account and connect it to your AI.
- Link Microsoft AdvertisingSign in through the secure OAuth screen and choose what to connect. No code and no engineers.
- Set permissionsDecide who can Read, who can Write, and who can Delete. Start conservative and widen as trust builds.
- Ask your first question"How did we do last month?" is a complete instruction.
Plans, account limits, and the multi-client Agency plan are on the pricing page .
FAQ
Microsoft Advertising Connector Questions
Why do reports take a moment to come back?
Microsoft generates reports in the background: a request is submitted, processed, then retrieved. Your AI handles that pipeline and tells you when the answer is ready, usually within a minute or two for standard reports.
Can it really change anything in the account?
The connector reaches the full write surface of the API, which is exactly why every change is shown to you first and ships only on your sign-off, under the access level of the person asking. Breadth and governance arrive together here.
We just import from Google Ads. Is this still useful?
Especially then. Imports drift: budgets diverge, keywords lag, settings fall out of sync. Drift is invisible until someone compares the accounts, and comparing them is exactly the kind of work this connector makes cheap.
Will my AI change things without asking me?
No. Your AI acts only with the access rules you set, changes go through the sign-off level you choose, and Read-only seats cannot change anything at all because the sign-off flow is the product working as designed.
Which AI assistants can our team use?
Your team can use Claude, ChatGPT, and Microsoft Copilot, while other AI tools can likely connect to Elements when they support MCP, the open standard for linking AI assistants to outside tools.
Is my data used to train anything?
No. Your data stays yours, so nothing is gathered and nothing is resold.
Focus on the Strategy, Delegate the Launch
The teams winning with AI in marketing are not handing their accounts to a black box; they keep the strategy and delegate the hands-on-keyboard work, while approvals and an audit trail make it safe to move fast. Connect the account you already have through the Gateway and ask the question you would normally build a report to answer.
Your first 14 days are free. Add your card to start, and cancel before the trial ends to pay nothing.