Mad Fish Elements

Choose how your team works

Mix governed per-seat operations access with managed Ad Ops. Every plan uses API-layer permissions, per-user credentials, native OAuth, audit identity, and batch execution across 32+ platforms and 1,400+ operations.

32+ platforms · 1,400+ operations · counts update from the shared catalog configuration
Marketing Ops Tools · base + managed spend

Scale automation with the ad budget you manage

Use a lower marginal rate for the portion of monthly managed spend above $250,000.

Ad Ops Basic
$299base / mo
0.75% managed spend · 0.5% above $250K

Base subscription plus the managed-spend rate shown below.

  • Read access
  • Basic support
  • Single tenant
Choose Ad Ops Basic
Ad Ops Premium
$1,299base / mo
1.5% managed spend · 0.85% above $250K

Base subscription plus the managed-spend rate shown below.

  • Read + Write + Delete
  • Multi-tenant management
  • Priority Slack support
  • BYO OAuth included
  • Sandbox tenant
  • 365-day audit retention
Choose Ad Ops Premium
Ad Ops Enterprise
Customcontact sales
Negotiated (typically 0.30–0.50%)

Base subscription plus the managed-spend rate shown below.

  • Premium features
  • Custom capability ceiling
  • Volume + commitment pricing
  • SSO / SAML
  • Dedicated CSM
  • Custom SLA
Talk to sales
Interactive estimate

Monthly managed ad spend

Ad Ops Basic$486.50base + managed-spend fee
Ad Ops Standard$1,111.50base + managed-spend fee
Ad Ops Premium$1,674.00base + managed-spend fee
Checks:$25K Standard = $1,111.50$150K Standard = $2,674.00$500K Premium = $7,174.00

How managed spend is measured: total spend on connected ad accounts during the billing month, measured from each platform's metrics API at billing time, whether or not a change originated in the tool. The portal shows the exact accounts and query used in the audit trail. Measurement-only platforms on Ad Ops Basic are excluded.

Organization-wide metering

API usage & support

Your usage plan automatically follows total monthly subscription spend.

PlanPriceIncluded calls / moOverageSupport
Free trial$0 (30 days)500SuspendCommunity
BasicIncluded10,000$0.02 / callCommunity
StandardIncluded when spend > $1K / mo100,000$0.01 / callEmail, 48hr SLA
PremiumIncluded when spend > $3K / moUnlimitedPriority + Slack channel
EnterpriseCustomUnlimitedDedicated CSM + SSO + SLA

We warn at 75% of included calls. Overage is billed in arrears; after two consecutive overage months, the portal suggests the next plan.

Managed-spend fees are line-itemized on every invoice.

Optional capabilities

Organization-wide add-ons

Add-onPriceIncluded at
Data VisualizationPending price confirmationOps Agency / Ad Ops Premium (proposed)
BYO OAuth (own Google Cloud project)$99 / moOps Agency / Ad Ops Premium
Extended audit retention (90 → 365 days)$199 / moOps Agency / Ad Ops Premium
Extended error-review pipeline retention$99 / mo
Sandbox tenant$299 / moOps Agency / Ad Ops Premium
SSO / SAML outside Enterprise$500 / moEnterprise
Enterprise onboarding (one-time)$2,000–$5,000 flat
Featured add-on

Turn standard JSON into decision-ready reports

Create organization-scoped charts, tables, KPI cards, and inspectable datasets through the existing reporting API. Teams can review and annotate widgets, then share or export the finished report.

  • Secure organization-scoped report library
  • Notes stay beside each report widget
  • PDF, PowerPoint, Google Slides, and secure-link delivery
Preview only · price and inclusions awaiting confirmation
Available after pricing confirmationExplore Data Visualization
Requires an active paid MCP plan. Licensing is organization-wide and report data respects each seat's platform read grants.
Available connections

32+ governed platforms

Every operation is classified as read, write, or delete and enforced at the API layer.

Google Ads (including Performance Max)Google Analytics 4Google Tag ManagerGoogle Search ConsoleGoogle Business ProfileGoogle DocsGoogle SheetsGoogle SlidesBigQueryMetaLinkedInRedditPinterestTikTokX AdsSnapchatMicrosoft AdvertisingMailchimpHubSpotSalesforceWorkamajigBill.comWordPressMauticShopifyRipplingTogglBrandwatchUnbounceLandingiInstapagePinpoint
FAQ

Pricing and permissions

What counts as an API call?

One MCP operation execution. Discovery and search calls do not count; batch executions count once for each operation run.

How is managed ad spend measured?

It is the total spend on connected ad accounts during the billing month, read from the platform metrics API at billing time. The portal exposes the exact accounts and query used in the audit trail.

What do read, write, and delete mean?

Running a GA4 report is read. Creating a campaign is write. Archiving an audience is delete. Every operation is classified and enforced server-side.

How do seat permissions and tiers interact?

A tier sets the maximum. Organization admins then grant each user read, write, or delete per platform within that ceiling.

How does the bundle discount work?

When both product lines are active, the invoice discounts the smaller monthly subscription total by 15%.

What happens during the trial?

The trial lasts 30 days and includes 500 operation calls. Execution suspends when the trial or call allowance ends until a paid plan is selected.

How does the Data Visualization add-on work?

After final pricing is confirmed and the add-on is enabled, it attaches to an active paid MCP plan, covers the whole organization, and respects each seat's existing platform read grants.

Build the right mix for your team

Tell us who needs oversight, who needs operational access, and which ad accounts you manage. We’ll map the cleanest starting plan.