Franchise & Multi-Location Brands

Run Marketing for Hundreds of Locations Like It’s One

Multi-location marketing breaks in the gap between the brand team and the field. You’ve got hundreds of Google Business Profile listings, dozens of local ad accounts, and a reporting cycle that never quite catches up. Mad Fish Elements - the governed gateway we built at Mad Fish Digital - connects Claude, ChatGPT, Microsoft Copilot, or Gemini to 33 marketing, analytics, and ops platforms, so your team can audit, update, and report on every location by asking for it in plain language. Per-seat permissions and a full audit trail sit behind every call.

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What Mad Fish Elements Changes

Google Business Profile at conversational scale

Your team manages Google Business Profile through chat, and batch operations do the heavy lifting. Ask your assistant to check every listing for missing holiday hours, update service descriptions across a region, or flag locations with incomplete profiles - one request, applied across the whole footprint, with every change logged in the audit trail. What used to be a multi-week listing project becomes a working session. Listing accuracy becomes something you verify weekly, not something you discover annually.

Local campaign ops with guardrails

The brand team audits and adjusts local Google Ads (including Performance Max), Meta, Microsoft Advertising, and other ad accounts from one gateway - no logging into each one. Ask which markets deviate from the brand naming convention, which are running stale offers, or which Performance Max campaigns point at the wrong conversion goals, then fix them in the same conversation. Server-side permissions decide who can only look and who can change things, so oversight scales without adding risk.

Roll-ups nobody has to build by hand

Google Ads, Meta, LinkedIn, Microsoft Advertising, GA4, and BigQuery all sit behind the same gateway, so brand-versus-local spend roll-ups stop being an archaeology dig. Ask for spend by region across brand and local accounts, compare co-op utilization by market, or push the combined dataset into BigQuery or Google Sheets for finance. Whoever asked the question gets the answer in the same conversation where they asked it.

Seats shaped like your org chart

Per-seat read, write, and delete permissions are set per platform and enforced server-side on every call. A franchisee gets write access to their own market’s campaigns and nothing else. A regional manager gets read-only visibility across their territory. Corporate keeps delete rights. Everyone signs in with their own OAuth credentials - click Connect, no API keys - so every action in the audit trail carries a real name, not a shared login.

Location scorecards that build themselves

With the Data Visualization add-on, location-level scorecards publish straight from the same connected data - Google Ads, GA4, Google Business Profile, Meta - and scheduled refreshes update the same report idempotently, meaning you can run the refresh twice and get one clean result, never duplicates. QBR prep stops being an export-and-paste marathon. The scorecard’s already current, franchisees can review and annotate it, and your analysts spend the week on the five locations that need help instead of the two hundred that don’t.

The Problems Franchise Teams Live With

The 400-listing spreadsheet problem

Google Business Profile is the front door for every location, and keeping it accurate is a job nobody scoped. Holiday hours, new services, temporary closures, updated photos, seasonal posts - each change lives in a spreadsheet, gets emailed to whoever has access, and gets applied one listing at a time. A single brand-wide update turns into a multi-week project. And there’s no reliable way to know which listings have drifted out of date until a customer shows up to a locked door. The bigger your footprint, the further behind the listings fall.

Local campaigns that drift off brand

Corporate builds the campaign framework. Regions and franchisees adapt it. In practice, that means localized Google Ads and Meta campaigns launched by dozens of hands, each with their own naming habits, budget instincts, and creative shortcuts. By the time you spot a market running the wrong offer - or a Performance Max campaign pointed at the wrong conversion goal - the budget’s already spent. Auditing every local account by hand is a full-time job, and nobody ever staffs it.

The brand-vs-local budget black hole

Here’s a question that should be easy: what did we spend in the Southeast last quarter, brand plus local? Brand dollars flow through corporate accounts. Local dollars scatter across co-op funds (the shared ad money the brand and franchisees both pay into), franchisee cards, and regional budgets on Google Ads, Meta, and Microsoft Advertising. Which markets are underspending their co-op commitments? The data exists - it’s just spread across dozens of accounts no one person can see, and stitching it together in spreadsheets takes so long the answer is stale on arrival.

Franchisee access is all-or-nothing

Every platform forces the same bad choice: give a franchisee or regional manager full account access, or give them nothing and turn corporate into a ticket queue. Shared logins make it worse - when something changes, you can’t tell who changed it. So the brand team does field-level work it shouldn’t own, the field waits days for changes it could make in minutes, and compliance quietly worries about who can delete what.

Location reviews that take a week to prepare

Quarterly business reviews with regional owners start the same way every time: someone exports data from Google Ads, GA4, Google Business Profile, and Meta, pastes it into slides location by location, and hopes the numbers reconcile. Multiply that by every region, and your analytics team spends more time assembling reports than reading them. Franchisees get a snapshot that’s already out of date, and the locations that need attention most sit buried in the same deck as the ones that don’t.

Use Cases

Audit every listing before the holidays

“Check all of our Google Business Profile locations for missing Thanksgiving and Christmas hours, and list the ones that still show last year’s schedule.”

Platforms Google Business Profile

The gateway sweeps every listing in one batch pass and hands back the exceptions. Your team fixes the stragglers in the same conversation instead of opening four hundred profiles by hand.

Launch a localized offer across a region

“Duplicate the spring-promo Performance Max structure for the twelve Texas locations, localize the geo targeting per market, and hold budgets at last quarter’s levels from the planning sheet.”

Platforms Google Ads, Google Sheets

A regional launch that used to take days of campaign-by-campaign setup happens in one governed session. Naming conventions and budgets come from the source sheet, so nothing drifts.

Answer the co-op spend question

“Roll up brand and local ad spend by region for Q3 across Google Ads, Meta, and Microsoft Advertising, and flag markets under 80% of their co-op commitment.”

Platforms Google Ads, Meta, Microsoft Advertising, BigQuery

Finance gets the combined view in minutes, with the underlying data pushed to BigQuery so next quarter’s roll-up is a rerun, not a rebuild.

Keep local pages honest

“List our market landing pages, check which ones still reference the winter promotion, and show me sessions and conversion rate for each over the last 30 days.”

Platforms Unbounce, GA4

Stale local pages get caught before paid traffic hits them. You see exactly which markets need a content update and which pages are quietly underperforming.

Spot the outlier markets

“Compare store-visit conversions and search impressions across all locations for the last 90 days and show me the ten furthest below their regional average.”

Platforms Google Ads, GA4, Google Business Profile

Instead of scanning every account for problems, the brand team starts each week with a ranked exception list - and can drill into any market without switching tools.

Ship the QBR without the fire drill

“Refresh the Southeast location scorecards with October data and share the updated report with the regional owners for annotation.”

Platforms Data Visualization, Google Ads, GA4, Google Business Profile

The scheduled refresh updates the same governed report idempotently. Regional owners review and annotate in place, and the QBR starts from a shared, current set of numbers.

Five Prompts To Steal

Copy any of these into your assistant and see what one governed conversation does across a few hundred locations.

“Rank every location by Google Ads cost per lead for the last 60 days, and show me the top ten and the bottom ten with their monthly spend.”

A league table in seconds - the locations earning their budget and the ones burning it, ready for this week’s field calls.

“Audit our Google Business Profile listings across the Midwest region for reviews unanswered more than seven days and profiles missing photos, grouped by market.”

A region-wide health check that catches reputation drift early, without opening a single listing by hand.

“Pull July local ad spend by franchisee from Google Ads and Meta, match it against the commitments tab in our co-op planning sheet, and list any market off by more than 10%.”

A reconciled co-op picture - who’s underspending their commitment and who’s over - before the monthly finance call, not after.

“Write a one-page diagnosis for the Tucson location comparing its GA4 conversion rate, Google Business Profile search views, and Google Ads spend to the regional average over 90 days, and save it as a Google Doc.”

A shareable underperformer brief the regional manager can act on - data pulled, compared, and written up in one pass.

“Build and publish a monthly ops-review dashboard showing spend, conversions, and listing health by region from Google Ads, GA4, and Google Business Profile, refreshing on the first of each month.”

A standing Data Visualization report that makes the monthly ops review start from current numbers instead of a deck-building sprint.

Data Visualization for Franchise Brands

Location Scorecard. One page per location: Google Business Profile visibility, Google Ads and Meta spend and conversions, GA4 traffic and conversion rate, trended against the regional average. Audience: franchisees and regional managers, refreshed on a schedule ahead of every business review.

Brand vs. Local Spend Roll-Up. Combined spend, conversions, and co-op utilization by region across Google Ads, Meta, and Microsoft Advertising, split brand versus local. Audience: the CMO and finance, who finally get one number instead of forty exports.

Listing Health Report. Completeness, freshness, and open issues across every Google Business Profile listing, ranked by markets needing attention. Audience: the local marketing team and field ops, reviewed weekly.

The chart types that tell your story

A dashboard is only as clear as the charts on it, and multi-location data has a shape of its own. Here’s what works:

Geo map

Your whole footprint at a glance every location plotted and colored by performance, so a struggling region shows itself before anyone has to go hunting for it.

Horizontal bar league table

Location rankings on any metric you choose. Franchisees understand where they stand in one look, and the bottom ten becomes this week’s worklist.

Heatmap

Region by month in a single grid. Seasonal patterns and slowly fading markets jump out in a way twelve separate trend lines never manage.

Scatter plot

Local ad spend against revenue, one dot per location. The outliers are the story markets buying results cheaply, and markets spending hard for little in return.

Treemap

Brand versus co-op budget share by region, with each block sized by dollars. One picture answers where the money actually sits.

Line chart

Same-store trends over time, so growth from new openings never hides what’s happening at the locations you already have.

Governed Access Your Brand-Compliance Team Will Sign Off On

Every seat carries read, write, and delete permissions, set per platform and enforced server-side on every single call - a franchisee physically can’t delete a corporate campaign, no matter what they ask their assistant to do. Everyone connects through their own native OAuth sign-in, so credentials are individual and every action in the full audit trail ties to a named person instead of a shared login. Automated error monitoring watches the gateway’s calls, and the whole system is built around documented security controls. When legal asks who changed the College Station listing hours and when, the answer is one query away.

Per-user OAuthRead / write / delete per seatFull audit trailDocumented security controls

Pricing That Scales With Your Footprint

Seat-based pricing covers the corporate and regional teams doing daily ops; Ad Ops pricing covers managed media across your brand and local accounts. Most multi-location brands mix both.

Estimate your plan

Ad Ops — managed ad spend

/ mo

Basic read

$299/mo + 0.75% of spend

Standard full capabilities

$799/mo + 1.25% of spend

Premium multi-client · priority · sandbox

$1,299/mo + 1.50% (0.85% above $250K)

Ops seats

Starter $99/seat/mo

read-only · up to 3 platforms

Growth $299/seat/mo

read+write+delete · up to 7 platforms

Agency $499/seat/mo

all platforms · multi-client · priority · sandbox · BYO OAuth

Ad Ops

Ops seats

15% bundle discount (smaller line)

Estimated monthly total

Data Visualization is available as an add-on to any plan — pricing on request.

Growth seats are $299/seat/month with read, write, and delete access across up to 7 platforms - right for regional managers running their territory. Agency seats are $499/seat/month with all 33 platforms plus multi-client management, priority support, a sandbox, and BYO OAuth - built for corporate teams overseeing many location accounts. Enterprise is custom. On the media side, Ad Ops Standard is $799/month plus 1.25% of managed ad spend for full read-write management, and Premium is $1,299/month plus 1.50% (0.85% marginal above $250K/month) with multi-client support, priority support, and a sandbox. Take both lines and the smaller one gets a 15% bundle discount. Data Visualization is available as an add-on to any plan.

Frequently Asked Questions

Can franchisees get their own logins?

Yes - that’s the point. Each franchisee signs in with their own OAuth credentials via a Connect button, no API keys, and their seat’s permissions limit them to their own market. Every action they take shows up under their name in the audit trail.

Can we give a regional manager visibility without edit rights?

Yes. Permissions are read, write, and delete, set per platform per seat and enforced server-side on every call. A setup we see often: read-only across the region’s Google Ads, Meta, and GA4, with write access only on Google Business Profile.

How do bulk updates across hundreds of listings actually work?

Batch operations run the same governed call across many targets in one request - every Google Business Profile listing, every campaign in a region. Each individual change still passes the seat’s permission check and lands in the audit trail.

Which ad platforms can we manage for local campaigns?

Google Ads including Performance Max, Meta (Facebook and Instagram), Microsoft Advertising, LinkedIn, TikTok, Snapchat, X, Reddit, and Pinterest - all through the same gateway, alongside GA4, Google Search Console, and Google Tag Manager for measurement.

What stops the AI from making a change we didn’t intend?

Permissions are enforced server-side per platform on every call, so a read-only seat can’t write no matter what’s asked of it. Every action lands in the audit trail, automated error monitoring flags failures, and Agency-tier sandboxes let you rehearse changes before they touch production accounts.

Sign Up

Your footprint is only getting bigger, and the spreadsheet approach doesn’t grow with it. See how a governed AI gateway handles your listings, your local campaigns, and your roll-ups - with your permissions model, on your accounts, in a live walkthrough with our team. Bring your hairiest multi-location workflow and we’ll run it together. Join the waitlist to get started.