Mad Fish Elements
Built by an agency, for agencies

More capacity for
the work your clients value most.

Your clients hire your agency for clear thinking, sound advice, and work that moves the business forward. Yet too much of each retainer can disappear into platform checks, repeat updates, and reports built by hand. Mad Fish Elements connects the AI your team already uses to real client accounts. Account managers can ask questions, prepare changes, and finish approved work without living in every platform.

Elements was built inside Mad Fish Digital, shaped by 20 years of agency work and the workflows agency teams know inside out. Your people keep the client plan, the creative judgment, and the final call. Their AI handles the repeat steps that make good agency work harder to scale.

Get your agency on the list

A workspace for every client, one place to run them all

Agency work gets harder each time a new client adds more accounts, logins, rules, and people to the mix. Elements gives each client its own workspace, and your team one governed place to work across all of them. Access can still change by person and client. An account lead can review a full book, while a new team member can begin with Read access.

Your AI knows which client workspace it is working in and what the signed-in person can do there. This gives the team one shared flow without turning the whole roster into one shared password. It also helps agency leaders explain who can see or change each account.

Client workspacesPer-client permissions
NWNorthwest Dental GroupGoogle Ads, MetaRead / Write
CVCascade Vet ClinicsGoogle Ads, MicrosoftRead / Write
RBRose City BuildersMeta, Google AdsRead only
TLTrailhead LodgingGoogle AdsRead / Write
A better agency workday

Work moves forward without the hassle

The goal is not to replace the team that clients trust, but to remove the slow handoffs and repeated platform steps that keep skilled people spending time on busy work, rather than focusing on driving strategy.

Before Elements

An account manager leaves a client call with three questions and two approved changes. They then open several ad and analytics tools to collect the facts. The answers move into a sheet, the updates wait for a channel lead, and a simple follow-up reaches the client late.

At month-end, the same team pauses planned work to export data and fix labels. They rebuild charts that looked almost the same last month. Senior people review small details because weak access controls make every edit feel risky.

With Elements

The account manager asks their LLM the client's question and gets an instant answer based in facts from the actual sources. The results include enough detail to be confirmed by the team. Your AI prepares the agreed change, your team reviews it, and the client gets a clear update before they left for the day, all while the meeting is still fresh in everyone's head.

Reports refresh on a schedule set by the agency, and your team spends its time on the story that the data tells, the next choices, and any anticipated obstacles worth discussing. Your team stays focused on the work that needs senior judgment, rather than busy work in the platforms.

Useful across the roster

Offload repetitive agency work

The best first tasks are common, easy to check, and costly when they are missed. These four uses can save time without asking the agency to change how it sets strategy or approves client work.

Check pacing across clients

Ask which campaigns may run over or under budget. Review one ranked list instead of opening every account. Your team can focus on the few clients that need action while steady accounts stay out of the way.

Identify the cause behind a change in performance

Bring spend, leads, sales, and site activity into the same question when results shift. Answers show where the change began, and give the account team useful facts for the client call, rather than everyone's best guess.

Prepare approved updates

Turn a clear client choice into the exact budget, status, or campaign update that needs review. Write access stays with the right people and sources. Each completed action remains tied to the user who approved it, and is clearly documented in the audit trail.

Build reports from live facts

Create a repeat brief or shared dashboard from connected client data, then keep the same view current through planned refreshes. Explore supported marketing and business sources in the connector catalog.

Included playbooks

Proven playbooks your whole team can run

Elements ships with playbooks built from 20 years of agency methodology — what to check, what counts as a problem, and what the finished report looks like. A junior account manager running a playbook delivers the same rigor as your most senior auditor, on every client, every week.

Account Health Checks

One scorecard per client covering every connected ad account and analytics property, with issues ranked by dollars at risk — the Monday-morning triage list for the whole roster.

Budget Pacing Review

Month-end projections and hot-or-cold campaign flags across every client, before an overspend becomes a make-good conversation.

Tracking Hygiene Check

Silent conversion breaks, mismatched analytics, and dead tags surfaced automatically — the problems clients blame agencies for finding late.

Custom playbooks

On Enterprise plans, your agency's own methodology becomes playbooks your team and AI run the same way every time — your process, encoded and repeatable.

Protect the margin without compromising the thinking

Agency margin often slips through small tasks that look harmless on their own. A pacing check takes ten minutes, a client answer takes twenty, a report takes several hours, and context switching is real. That work grows across every account and every month. The team stays busy while time for planning, testing, and fresh ideas moves to the edge of the day.

Elements turns many platform steps into work that an AI can read, draft, or carry out under your rules. An evening of account checks can become a short review of the few items that need attention. A report can also begin with current data instead of a blank deck. The time saved can support more clients or give the current team room to do stronger work.

The plan is shaped for agency economics too: client workspaces are included in a block with a modest per-workspace price after that, the managed-spend rate steps down as your combined client spend grows, and when a client leaves, you can pause their workspace at $0 instead of paying for an empty seat. Data, history, and settings stay intact if they come back.

This does not mean that every task becomes instant or that each account needs less care. It makes better use of the hours already inside the retainer. People spend less time moving facts between tools and more time deciding what those facts mean.

Agency leaders can use the same approach for the business behind client work. When time and project data sit beside media results, a question about scope or account health no longer starts with three exports. The answer can show where hours are rising before the overage becomes a write-off. Leaders still decide whether to change the scope, staffing, or plan, but they can make that call with current facts.

Let clients notice your work, not your tools

Your clients do not need to learn a new system. They also do not need to watch your team use AI. Through Mad Fish Elements, they see faster answers, clearer results, and approved work that moves forward while it's still relevant.

Faster answers

Bring live facts into the Monday meeting and answer the follow-up before it turns into another week of email.

Cleaner reports

Keep the numbers tied to their sources, then spend the review on meaning, risk, and the next useful choice.

Quicker follow-through

Prepare the work when the client approves it, use the right review step, and keep a record of what changed.

Client reporting

Turn a reporting week into a reporting hour

A report should tell the client a clear story based on data and help to inform what comes next. Your team isn't providing client value by copying numbers and fixing chart labels. The Mad Fish Elements MCP Gateway lets your LLM gather approved data on a schedule and shape the base report. Account managers can begin with a current point of view, then spend their effort telling the client story.

Some clients need a view ready at a moment's notice. The Data Visualization add-on helps your team turn connected data into shared dashboards with charts, tables, and key results that are actionable and shareable. The agency can review the work, update the narrative, and cut down on bulky PDFs and spreadsheets that make reading and understanding final reports cumbersome and dull.

Client reporting queue4 scheduled
Weekly pacing briefAll active media clientsReady
Monthly performance reviewFirst business dayReady
Quarterly business reviewLeadership viewDraft
Budget exception checkWeekdays at 7:00 AMActive
Control that fits agency work

Give each person the access the job needs

Speed should not require broad shared access. Elements keeps each person inside a clear set of rights, so the agency can grow the team without giving every seat the keys to every client.

Read

Let a person ask questions and review client data without changing the source account. This is a safe place to begin with new team members and new workflows.

Write

Allow approved updates only where a person's role calls for them. The agency can keep client and platform limits narrow instead of using one broad rule for all work.

Delete

Keep high-risk actions with the people who should own them. The work stays behind the review process your agency and client expect.

Each person signs in under their own access. This makes it easier to remove a former employee without changing a set of shared client passwords. The audit trail keeps approved actions, so account leaders can check what happened and give clients a clear answer.

Good controls also make it easier to share work. Leaders do not need to choose between doing a task themselves and giving a new person too much power. Begin with Read access, prove the flow, and add narrow Write access when the team is ready.

Built by an agency, for agency work

Designed for the work that drives your client promise

Mad Fish Elements is built by Mad Fish Digital, a Portland agency. Its multi-client controls, review steps, and report tools grew from 20 years of agency workflows — teams that wanted a better way to connect useful AI with the systems they already run.

Because we are an agency too, we built the walls first: your clients' data lives in your own tenant, and Mad Fish Digital's agency team cannot see it. Our incentives run the same direction as yours — Elements grows by making agencies successful, not by competing with them.

That agency view matters because the hard part is not just linking a tool to an ad account. Many people must serve many clients while access stays clear and work can be checked. The relationship must remain more important than the software.

A practical rollout

Prove the value with one client first

You do not need to move the whole roster at once. A small start gives the team time to check the answers, tune the rules, and show a real win before the agency expands the workflow.

  1. Choose a steady clientPick an account the team knows well, where the data is clean and one repeat task takes enough time to matter.
  2. Connect one useful sourceUse secure sign-in, give the first users Read access, and confirm that each answer matches the source account.
  3. Add one review flowPrepare a small approved update, keep a person in front of the final action, and check the full record after it ships.
  4. Expand what worksAdd clients, team members, reports, and actions only where the first workflow saved time or improved the work.

Agency plans are shaped in a conversation, not a checkout — tell us about your roster and we'll map the right plan together. The MCP Gateway overview explains how governed AI connections work.

Common questions

What agency leaders ask first

Mad Fish Digital is an agency — can you see our client data?

No. Every agency runs in its own isolated tenant, and your client accounts, data, and reports are never visible to Mad Fish Digital's agency team. Beyond the technical walls, the incentives line up the same way: Elements succeeds by making agencies like yours successful customers, and that is worth more than any single account. Your clients stay yours — the product depends on it.

Does the Mad Fish Elements MCP gateway replace our account managers or channel experts?

No, because your team's judgment and client knowledge remain the value your clients pay for. Elements helps people get facts and finish approved platform steps faster. Your team still sets the plan, checks the answer, and owns the client result.

Can access change for each client and team member?

Yes, because access is set around the person and the connected source instead of one shared login. A team member can have Read access for one client and Write access for another. High-risk actions stay with the people who should approve them.

Will AI make changes without our approval?

No, because the AI can act only within the access and review rules the agency has chosen. Teams can begin with questions and reports. They can allow narrow write tasks after the answers are steady and the client team trusts the flow.

Which AI tools can our agency use?

Elements works with Claude, ChatGPT, and Microsoft Copilot. Other tools can connect when they support MCP. Your team can keep the assistant it already knows, and each person connects under their own account instead of one shared AI login.

Do we need to connect every client at launch?

No, and one well-known client is often a better first test. The team can spot weak answers and measure time saved. Start with one source and one repeat task, then expand only when that use gives the agency and client a clear benefit.

Join our founding group of agency partners

We're onboarding agencies in small groups and working closely with each one. Tell us about your roster and the client workflow you want to improve first — we'll map the plan together.

Talk to us about your agency