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Hospitality, Travel & Tourism

Marketing That Keeps Pace With Your Seasons, Properties, and Booking Windows

Hospitality marketing runs on a calendar that never stops moving: shoulder-season pushes, peak-season pacing, last-minute weather pivots, and a Google Business Profile for every property that’s one stale photo away from costing you bookings. Mad Fish Elements, built by Mad Fish Digital, connects Claude, ChatGPT, Microsoft Copilot, or Gemini to 33 marketing, analytics, and ops platforms through one governed gateway. Your team runs seasonal campaigns, listings, and reporting across every property in minutes - with per-seat permissions and a full audit trail behind every action.

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What Mad Fish Elements Changes

Seasonal transitions become one batch operation

Ask your assistant to pause the summer campaigns, launch the fall sets, and re-pace budgets across Google Ads (including Performance Max), Meta, TikTok, Snapchat, and Pinterest - across every property - in one governed conversation. Batch operations execute the sweep at once, server-side permission checks stand between the request and your live campaigns, and installable workflow Skills turn “the seasonal changeover” into a repeatable routine instead of a two-week scramble. Daily pacing checks across every platform take minutes, so drift gets caught the day it starts.

Every Google Business Profile, managed from one conversation

With Google Business Profile connected through the gateway, your team updates hours, publishes posts, and refreshes seasonal details across all properties in a single request - and audits the whole portfolio for stale content just as fast. “Which properties haven’t posted in 30 days? Which still show holiday hours?” becomes a question with an instant answer and a same-day fix, every change logged to the user who made it.

Full-funnel proof for the inspiration channels

Your assistant joins TikTok, Snapchat, and Pinterest performance with GA4 sessions and conversions - plus Search Console demand signals - to show how upper-funnel activity moves branded search and direct bookings by market. The analysis that justified (or reallocated) your inspiration budget stops being an annual project and becomes a monthly habit.

Pacing that follows the booking window

Pull spend and delivery from every ad platform against your booking conversions in GA4, cut by market and date window, on demand - then act on it in the same conversation. When a soft midweek window shows up three weeks out, your team can shift budget and geo targeting that afternoon, not at next month’s review. Data Visualization keeps an occupancy-season pacing dashboard current on a scheduled refresh, so the whole team watches the same picture.

Stakeholder reporting that assembles itself

Publish governed, shareable reports per property, per member co-op, or per market with Data Visualization. Scheduled refreshes update the same report at the same link - the owner’s link in March is the owner’s link in August, always current. Stakeholders review and annotate in the report instead of emailing you questions, and Agency-tier multi-client management keeps each property’s or member’s world cleanly separated.

The Problems Hospitality and Tourism Teams Live With

Seasonal campaign swings mean rebuilding everything four times a year

Summer family travel, fall foliage, ski season, spring events - every season means new budgets, new creative, new audiences, and new geo targeting across Google Ads, Meta, TikTok, Snapchat, and Pinterest. The transition weeks are brutal. Dozens of campaigns get paused, launched, and re-paced by hand, per platform, per property. Miss the window and you’re running lake-house creative into ski season, or you’ve burned the Q3 budget before Labor Day because nobody caught the pacing drift while the team was heads-down on the launch.

Google Business Profiles multiply with every property

Ten properties means ten Google Business Profiles: hours, photos, posts, seasonal updates, holiday closures, and review responses, each one a direct line to a traveler deciding where to book tonight. Keeping them current is nobody’s full-time job, so it becomes everybody’s neglected side job. One property still shows winter hours in June. Another hasn’t posted since the renovation. A third has an unanswered one-star review sitting at the top of its listing. Every stale profile leaks revenue quietly, and nobody’s measuring the leak.

Inspiration channels run on a different clock than your reporting

TikTok, Snapchat, and Pinterest are where trips get dreamed up, months before Google captures the booking intent. But those channels get judged by last-click math that will never flatter them. Your team knows the inspiration funnel matters. Proving it means stitching TikTok and Pinterest reach data against GA4 (Google’s web analytics platform) sessions and booking conversions by market - exactly the analysis nobody has time to run during the season it would actually inform.

Pacing decisions lag the occupancy calendar

Here’s the perishable-inventory problem: an unsold room-night on Thursday is worth zero on Friday. When midweek occupancy softens three weeks out, paid media should react within days. But by the time spend data gets exported, merged, and reviewed, the soft window has either filled or passed. Marketing pacing and the occupancy calendar live in different systems, reviewed on different schedules, by different people.

DMO and multi-property reporting is a monthly production

Whether you’re a destination marketing organization (DMO) reporting to a board and member businesses, or a management group reporting to a dozen owners, the monthly package is the same grind: pull numbers per property or per campaign co-op, per channel, rebuild the slides, then field a week of follow-up questions. Every stakeholder wants their own cut, and every cut is manual.

Use Cases

The seasonal changeover, in an afternoon

“Pause all summer campaigns across every property, activate the fall packages, and set the new budgets from the approved plan.” Platforms: Google Ads, Meta, TikTok, Snapchat, Pinterest. The transition that used to eat two weeks of tab-switching executes as a reviewed, permission-checked batch. Nothing launches without a seat that holds write access, and every change lands in the audit trail.

Platforms

Portfolio-wide Business Profile audit

“Audit every property’s Google Business Profile: flag outdated hours, profiles with no post in 30 days, and reviews without responses - then draft the fixes for approval.” Platforms: Google Business Profile, Google Docs. A quarterly cleanup becomes a weekly habit. Stale listings get caught before travelers do, and the drafted responses keep review velocity up without a dedicated hire.

Platforms

Midweek softness rescue

“Compare this month’s spend pacing by market against booking conversions in GA4, and recommend budget shifts toward the markets with soft midweek demand.” Platforms: Google Ads, Meta, GA4. The perishable-inventory response finally moves at booking-window speed. Your team reviews the recommendation and executes the shifts in the same conversation.

Platforms

Inspiration-to-booking analysis

“Show how TikTok and Pinterest reach in our top five feeder markets correlates with GA4 branded sessions and booking conversions over the last two seasons.” Platforms: TikTok, Pinterest, Snapchat, GA4, Google Search Console. Upper-funnel budget gets defended - or reallocated - with evidence instead of instinct, in time for next season’s planning rather than after it.

Platforms

Event-driven landing page sprint

“Duplicate the festival landing page for next month’s food-and-wine weekend, update the copy and dates, and check that last year’s version is still converting.” Platforms: WordPress, Unbounce, GA4. Event pages ship in hours instead of waiting in the web queue for two weeks. GA4 tells you which templates convert before you clone them.

Platforms

The DMO board package

“Update the member co-op report: spend, impressions, clicks, and site conversions by member campaign, plus month-over-month trends.” Platforms: Google Ads, Meta, GA4, Google Slides. The monthly production becomes a review pass. Each member sees their own governed report, the board sees the rollup, and both refresh on schedule at the same links.

Platforms

Five Prompts To Steal

Want to feel how this works before a walkthrough? Take any of these and type it into the assistant you already use.

“Show spend pacing for the ski-season campaigns in Google Ads and Meta by property, against booking conversions in GA4 for the next six weeks of the window.”

One pacing picture per property, matched to the booking window instead of the calendar month.

“Update holiday hours on every property’s Google Business Profile for Labor Day weekend, and publish a post at each one announcing the fall midweek package.”

Every listing current in one pass, with each change logged - no property left showing the wrong hours.

“Compare this quarter’s Meta and TikTok spend by feeder market against last year’s booking revenue by market in GA4, and tell me where we’re over- or under-invested.”

A spend-versus-revenue read by market, so budget follows the travelers who actually book.

“Scan active creative across Meta, Pinterest, and Snapchat and list every ad still running summer imagery or copy now that the fall packages are live.”

A stale-creative catch before a traveler sees paddleboard ads in October.

“Publish an occupancy-season dashboard with Data Visualization - daily bookings from GA4, spend pacing by property, and days left in the window - refreshed every morning for the GMs.”

A live dashboard every GM can check over coffee, at the same link all season long.

Data Visualization for Hospitality and Tourism

Occupancy-Season Pacing Dashboard

daily spend versus seasonal budget by property and market, booking conversions from GA4, and days-remaining-in-window context. Audience: your paid media team and revenue-facing leadership, reviewed daily in peak season on a scheduled refresh.

Property Portfolio Scorecard

per-property view of paid performance, Google Business Profile activity, GA4 engagement, and review-response status. Audience: general managers and ownership groups, shared as governed per-property reports with annotation.

DMO Member & Board Report

co-op campaign performance by member, market-level demand trends from Search Console and GA4, and channel mix. Audience: DMO boards and member businesses, refreshed on schedule at a stable shared link.

The chart types that tell your story

Travel data lives and dies by dates, markets, and windows, so the chart choice matters as much as the numbers. Here’s what works for hospitality:

Calendar heatmap

bookings and occupancy by date, with soft midweek windows showing up as pale gaps you can spot from across the room. It’s the fastest way to see where paid media needs to push three weeks out.

Line chart

this season’s pacing against the same season last year. Two lines answer the question every owner asks first: are we ahead of last year or behind?

Geo map

your feeder markets, sized by bookings or revenue. When Seattle outbooks San Francisco three months running, the map makes the budget conversation short.

Gauge

occupancy against target for a property or a window. One glance tells a GM whether this weekend needs a push or is already sold.

Stacked area chart

channel mix across the season, so you can watch direct bookings, paid, and third-party sources trade share as the window closes. It shows whether your direct-booking push is actually gaining ground.

Funnel chart

search to look to book. When plenty of travelers browse the property page but few reach checkout, the funnel points at exactly which step is losing them.

Governed Access Your Ownership Group Will Sign Off On

Every user signs in with native OAuth: click Connect, authenticate with their own credentials. No API keys, no shared logins across properties. Read, write, and delete permissions are set per seat, per platform, and enforced server-side on every call - a property GM’s read-only seat can pull performance all day and can never touch a live campaign or listing. Every operation is recorded in a full audit trail tied to an individual identity, so “who changed the Portland property’s hours” has an answer in seconds, and automated error monitoring surfaces failures before they cost bookings. Mad Fish Elements is built around documented security controls - a governance posture your ownership group’s diligence process will recognize.

Per-user OAuthRead / write / delete per seatFull audit trailDocumented security controls

Ad ops pricing

Ad Ops Pricing

A higher base buys a lower rate. Pay more up front and keep more of your spend. Every Ad Ops tier includes governed platform access, per-user grants, and administrator controls.

Ad Ops Reporting

Diagnose

$499/mo

No managed-spend fee

See what's wrong across every account.

Unlimited platforms & connections
Read-only access
Basic support

Included playbooks

Cross-Platform Account Health Check

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Ad Ops StandardMost popular

Diagnose + Fix

$799/mo

+ 1.25% of managed spend per month

Find issues and fix them — full read/write automation.

Unlimited platforms & connections
Read + Write + Delete
Full audit trail
Email support (48hr SLA)

Included playbooks

Everything in Reporting, plus:

Google Ads Account Audit
Meta Ads Health Check
Microsoft Advertising Health Check
Budget Pacing Review
Negative Keyword Mining
Tracking Hygiene Check
Google Tag Manager Audit

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Ad Ops Premium

Optimize

$1,499/mo

+ 1% of managed spend per month

Proactive optimization across every brand you own.

Unlimited platforms & connections
Everything in Standard
Multiple workspaces
BYO OAuth included
Priority Slack support
365-day audit retention

Included playbooks

Everything in Standard, plus:

Creative-Testing Methodology
Budget Reallocation & Spend Forecasting
Competitive Intelligence Scan
Automated Anomaly Watch — scheduled monitoring with alerting
Search Intent & Query Mapping

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Ad Ops Enterprise

Orchestrate

Starting at ,500/mo

Negotiated (typically 0.30–0.50%)

Your playbooks, your rules, at scale.

Unlimited platforms & connections
Everything in Premium
Custom playbooks built for your workflows
Volume + commitment pricing
SSO / SAML
Direct line to the founding team · Custom SLA

Included playbooks

Everything in Premium, plus:

All playbooks + custom playbooks

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Interactive estimate

Monthly managed ad spend calculator

Plan notes:Reporting stays base-onlyStandard and Premium prices update as you adjust spend

How managed spend is measured: total spend on connected ad accounts during the billing month, measured from the platforms' own metrics APIs at billing time, regardless of where changes originated. Exact accounts and queries are visible in the audit trail. Disconnected accounts are excluded.

Data Visualization is tenant-wide: Viz Starter /mo for up to 50 saved reports, Viz Team 9/mo for up to 100 reports (included with Ad Ops Premium), or Viz Scale 9/mo for unlimited reports.

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Frequently Asked Questions

We manage a dozen properties with separate ad accounts and Business Profiles. Does this scale?

Yes - that’s the core use case. Batch operations run one request across every property’s accounts at once, and the Agency tier adds multi-client management to keep each property’s platforms, permissions, and reporting cleanly separated while your central team works across all of them.

Our spend triples in peak season. How does pricing handle that?

It follows your curve. Ad Ops pricing is a flat platform fee plus a percentage of managed ad spend - Basic at $299 plus 0.75%, Standard at $799 plus 1.25%, Premium at $1,299 plus 1.50% with a 0.85% marginal rate above $250K/month - so the variable portion rises and falls with your season instead of locking you into a peak rate year-round.

Can property GMs see their numbers without being able to break anything?

Yes. A Starter seat is read-only, enforced server-side on every call across every connected platform. A GM asks their assistant for last week’s performance and gets a real answer from live data - with no ability to write to or delete from any campaign or listing, no matter what they ask.

Which AI assistants and platforms does this cover for hospitality?

Claude, ChatGPT, Microsoft Copilot, and Gemini on the assistant side. On the platform side: Google Ads (including Performance Max), Meta, TikTok, Snapchat, Pinterest, LinkedIn, Microsoft Advertising, GA4, Google Search Console, Google Business Profile, Google Tag Manager, plus WordPress, Shopify, Unbounce, Landingi, Instapage, HubSpot, Mailchimp, and more - 33 platforms and roughly 1,470 operations in total.

What stops the AI from making a change we didn’t approve?

The gateway does. Write and delete permissions are granted per seat, per platform, and checked server-side on every single call - a request outside a seat’s permissions fails at the gateway and shows up in the audit trail. Control lives in infrastructure, not in prompt instructions.

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Your booking windows won’t wait on manual campaign swaps and month-old reports. Put AI to work across every property’s ads, listings, and analytics - governed, logged, and auditable - and give every stakeholder a live report instead of a stale PDF. See it running against your own portfolio. Join the waitlist to get started.