API reference

Use Mad Fish Elements to connect governed business data, automate reporting, and publish account-scoped visualizations.

One governed API layer for business data and reporting

Mad Fish Elements gives applications, internal tools, data pipelines, scheduled jobs, and AI agents a consistent way to work with authorized business data. Teams can bring together information from marketing, analytics, CRM, commerce, communications, finance, and operational systems without rebuilding every source integration inside each new application.

Access follows the signed-in account, enabled products, connected sources, and assigned permissions. That makes the API useful for both customer-facing experiences and internal automation while keeping data scoped to the correct organization, user, and site.

Connect systems

Use governed access to approved business platforms and account data through one integration layer.

Build reporting

Power dashboards, recurring analysis, client portals, and decision-ready performance summaries.

Deliver results

Turn structured data into reports that teams can review, annotate, share, and export.

Start here

Authenticate to the API

Create a session, save its cookie, handle login errors, and end the session safely.

Structured reporting

Data visualization API

Send standard JSON from an LLM or server and render account-scoped reports.

MCP client guides

Connect an LLM

Use a user-generated API key with Claude Desktop, Copilot, ChatGPT, or Gemini.

What you can build

The API supports experiences that need trusted account context, reusable data access, and a clear path from source information to a finished business deliverable.

Custom dashboards and client portals

Bring authorized site, campaign, audience, conversion, call, and performance data into branded reporting experiences. Use the same governed data layer across internal dashboards and customer-facing portals.

Automated performance reporting

Prepare recurring summaries for teams, clients, and leadership without manually assembling the same information each reporting cycle. Scheduled workflows can gather current data, apply business logic, and deliver consistent outputs.

AI-assisted research and analysis

Give approved AI agents access to relevant business context so they can compare performance, identify changes, summarize findings, and prepare recommendations grounded in current account data.

Generated visualization reports

Transform structured output from applications, models, and data pipelines into account-scoped reports containing charts, tables, KPI cards, and inspectable datasets. Reports can be reviewed, annotated, shared, and exported from the portal.

Operational tools and workflows

Build utilities that combine information across connected systems, reduce repetitive data entry, support quality checks, and help teams move from analysis to action while respecting assigned access.

Connect

Authorize the business systems and data sources your organization already uses.

Scope

Assign platform, account, site, and capability access to the appropriate users.

Automate

Use the governed data layer in applications, scheduled processes, pipelines, and AI workflows.

Deliver

Publish useful outputs for review, collaboration, sharing, and export.

See what you can connect

Explore available business systems across marketing, analytics, productivity, CRM, finance, commerce, and operations.

View connector catalog