Account maintenance
Pause and adjust campaigns and line items, update budgets and settings, keep targeting aligned with the plan, with the exact change list shown before anything ships.
X Ads connector
X Ads MCP Connector – Promoted Post Results in One Question
X advertising rewards attention and punishes autopilot. Conversation moves fast, targeting drifts, and the interface has changed under marketers enough times that most teams check it less often than they bill for it.
The X Ads connector removes the interface from the routine. It links the AI you already use, like Claude, ChatGPT, or Copilot, to your X advertising accounts through Mad Fish Elements, with the full Ads API behind it. Your AI reads ad accounts, campaigns, line items, and promoted posts, pulls analytics on demand, and reaches the full API surface for the changes you approve. The channel gets supervised in minutes instead of skipped in silence.
See it
What Your AI Can See
Connect your accounts, and your AI reads the structure X's Ads API exposes: ad accounts, the campaigns in each, the line items under them, and the promoted posts doing the work. Analytics come back on plain questions: spend, impressions, engagements, and results over any date range, at whichever level you ask about.
The practical wins are the routine ones. "What is live right now?" returns the actual list. "What did we spend this month?" returns the actual number. "Which line items earn their budget?" returns a ranked answer you can check in the platform. And because the same Gateway reads your other channels, X sits beside Meta, TikTok, and Google in one view, which is exactly where a secondary channel needs to sit to keep its budget honest.
Do it
What Your AI Can Do
With Write access and your approval, your AI reaches the full X Ads API, typed operations plus a complete passthrough:
Analytics on cadence
Pull performance on demand or put the weekly check on a schedule so the account never goes unwatched again.
Full API reach
Requests beyond the typed operations route through the passthrough, so edge cases stay supported. One technical note handled for you: X's API expects write parameters on the query string, and the connector does that correctly so you never think about it.
Cross-channel context
X results beside the rest of paid social in one answer, for allocation talks grounded in live data on every side.
A working session
Five Minutes on a Friday
In practiceThe honest cadence for most X accounts. You ask, "X Ads summary for the week: spend, impressions, engagements by campaign, versus last week." Your AI returns the table. One campaign doubled its cost per engagement. You ask, "Which line item is driving that?" It names it, with the numbers. You say, "Pause that line item." The change appears, you approve, it ships. Five minutes, and the account that used to run unsupervised between monthly reports just got a weekly habit that costs less than reading this page.
The return
What You Get Back
A supervised secondary channel
The account that was easiest to ignore becomes the cheapest to watch.
Drift caught early
Cost-per-engagement spikes surface in the Friday question, not the month-end invoice.
Allocation answers
X beside Meta and TikTok on live numbers, so its share of budget gets decided on evidence.
Minutes, not meetings
The channel stays tended without earning a standing calendar slot.
Use cases
One Conversation, Real Account Work
"List our active X campaigns and line items with current spend."X Ads
The live state of the account in one answer.
"Show X performance this month: spend, impressions, engagements by campaign."X Ads
The rollup as a visual report, live from the Ads API.
"Which line items have the worst cost per engagement in the last 14 days?"X Ads
The waste shortlist, ranked and checkable.
"Pause the worst one and note it in the audit trail."X Ads
The fix shipped on your approval, recorded with your name and the time.
"Put X next to Meta and TikTok for the quarter."X Ads · Meta · TikTok Ads
The paid-social mix, live on all three sides.
For in-house teams
Close the expectation gap
X is usually a legacy line item nobody wants to own. Light-touch ownership becomes real here: a weekly question, an occasional pause, a quarterly place in the mix conversation.
For marketing teamsFor agencies
Run the whole book
Client X accounts are classic low-attention debt. Sweep every client's account in one weekly pass from one connection, with per-client permission walls, and bill for supervision you can actually document.
For agenciesReports worth sharing
From Live Account to Clear Story
Ask in chat and share the dashboard without building exports or taking screenshots.
Weekly Account Check
Spend and engagement by campaign versus prior week. Built for the Friday five minutes.
Line Item Efficiency Board
Cost per engagement ranked, worst first. Built for pause decisions.
Paid Social Mix Summary
X beside Meta and TikTok. Built for the budget-share conversation.
The charts do the talking: bar for campaign comparison, line for cost trends. And when your leaders or clients want these anytime, the Data Visualization add-on turns your reports into always-current dashboards they open from a link. Ask in chat; share the dashboard.
The useful signals
The Numbers That Matter
Four numbers carry most X Ads decisions. Spend is pace: is the budget moving as planned, or lumping? Engagements are the platform's native currency: replies, likes, clicks, and follows earned by promoted posts. Cost per engagement is the efficiency check, and the number your weekly question watches. When it doubles, something changed: creative, targeting, or the conversation around you. Engagement rate tells you whether the content fits the feed. Low rate with high spend means the audience is being rented, not won. Watch these four weekly and you know the account. Everything else is detail you can pull when one of the four moves. That is the whole discipline this connector makes cheap: four numbers, one question, every Friday.
A practical start
Your First Week
Day one: connect the account and take inventory. "List active campaigns and line items with spend." Five minutes, and you know what is actually running. Day two: pull the month. "Spend, impressions, engagements by campaign." Check one number against the platform. Trust builds fast when the numbers match; day three: find the leak. "Worst cost per engagement in the last 14 days." There is usually one. Day four: fix it; "Pause that line item." Review, approve, done, logged. Day five: set the Friday habit. "Every Friday, send the weekly account check." By the end of the week, a channel that ran unsupervised has a standing five-minute review, a first cleanup on the books, and a place in your mix reporting. That is the whole ask of X Ads for most teams: not more attention, just regular attention, at a cost low enough that it actually happens.
Works best with
Build the Connected View
Pair X with Meta and TikTok Ads for the full paid-social comparison; a secondary channel earns or loses its budget in that lineup. Add GA4 to check whether X clicks turn into anything on your site. The point of connecting a small channel is seeing it beside the big ones, honestly, every week.
Clear limits
What This Connector Will Not Do
It will not post organic content; this is the Ads API: campaigns, line items, promoted posts, and analytics. It will not act without you; writes ship on approval, under the permission level of the person asking. It will not flatter a weak channel. If X is underperforming your other platforms, the mix report says so with numbers. And it will not touch accounts you did not connect.
Governance
Governed Access Your Whole Org Can Live With
Access is set per person, not per account, so Read seats see everything and change nothing while Write seats create and edit with your approval flow in front of every change. Delete access goes only to people you trust to clean up, and many teams start read-only, check answers against the platform, then widen access as the audit trail earns it.
You choose the level of human review and can change it at any time, while every action records what changed, when, and who approved it. Per-user access means Elements never stores your X Ads password, and your data is never harvested or resold.
Per-user accessRead / write / delete per seatFull audit trailApproval flow on every change
Setup
Setup Takes Minutes
- Start your trialCreate your Elements account and connect it to your AI.
- Link X AdsSign in through the secure connection screen and choose what to connect. No code and no engineers.
- Set permissionsDecide who can Read, who can Write, and who can Delete. Start conservative and widen as trust builds.
- Ask your first question"How did we do last month?" is a complete instruction.
Plans, account limits, and the multi-client Agency plan are on the pricing page .
FAQ
X Ads Connector Questions
Which parts of X advertising does it cover?
Ad accounts, campaigns, line items, promoted posts, and analytics, through the full Ads API: typed operations plus a complete passthrough for everything else the API exposes.
How does authentication work?
Through the credentials your tenant connects in the portal, using X's OAuth user context. Your team's access follows your per-person Read, Write, and Delete permissions like every connector.
Is this worth it for a small X budget?
Small budgets are the ones that go unwatched longest. A five-minute weekly question is the right-sized supervision for a channel this size, and it is the difference between a small budget and a slow leak.
Will my AI change things without asking me?
No. Your AI acts only with the permissions you set, and changes follow the review level you choose. Read-only seats cannot change anything, because the approval flow is the product working as designed.
Which AI assistants can our team use?
Your team can use Claude, ChatGPT, and Microsoft Copilot, while other AI tools can likely connect when they support MCP, the open standard for linking AI assistants to outside tools.
Is my data used to train anything?
No. Your data stays yours, so nothing is harvested and nothing is resold.
Focus on the Strategy, Delegate the Launch
The teams winning with AI are not handing their accounts to a black box; they keep the strategy and delegate the hands-on-keyboard work, while approvals and an audit trail make it safe to move fast. Connect the account you already have through the Gateway and ask the question you would normally build a report to answer.
Your first 14 days are free. Add your card to start, and cancel before the trial ends to pay nothing.